Electrical Contractor Websites on ServiceTitan: Every Job Type Gets a Page, and Every Page Books the Right Job

One trade, forty different jobs, and a single Contact Us form

Ask an electrician what they do and the honest answer takes a while. Troubleshooting a breaker that keeps tripping. Replacing a panel that an insurer flagged. Wiring a charger for a new car. Installing a standby generator before storm season. Adding recessed lights to a kitchen. Running power to a detached shop. Each job has a different size, a different first question and a different person who should go. Most electrical websites still funnel every one of them into the same box labeled "How can we help?"

ServiceTitan is built for the opposite. Job types, business units and campaigns let the office tell a repair call from a panel replacement at a glance, provided the website told it which was which. This guide is about building the website so it does. The general connection is described on the ServiceTitan integration hub, and our wider thinking on the trade is on the electrical industry page.

Sorting electrical work by project size before it reaches dispatch

Each card becomes a ServiceTitan job type, a business unit and, for anything urgent, a priority. Our web forms guide shows the field map. If you would rather use ServiceTitan's own scheduler for the small jobs, our Scheduling Pro comparison explains where its question options run out for project work like this.

A photo of the panel saves a truck roll

For project work, the most useful field on an electrical form is not a text box. It is a photo upload. A picture of the panel label, the existing meter or the spot in the garage where the charger should go tells an estimator more than a paragraph from a homeowner who, reasonably, does not know what a bus bar is.

Here is the honest mechanism. The booking fields ServiceTitan documents for its bookings endpoint include a name, contacts, an address, a summary, a job type, a business unit and a priority; an image attachment is not among them. So on the sites we build, the photo is stored securely on the website's own server, and the booking summary carries a private link to it for your team. The estimator opens it before the visit. Nothing about the photo is sent to anyone else.

Depth that books: one page for each job and each town

Electrical searches are specific. People search for a panel upgrade in one suburb or an EV charger installer in another, and a single Services page cannot rank for all of them. The Bleuwave Electrical case study shows the other approach: a ground-up rebuild off WordPress onto a typed React and Next.js architecture, with more than 1,400 service pages and 36 location pages, so a search for a panel upgrade in Gilbert or an EV charger in Scottsdale lands on a page written for exactly that.

Depth pays twice on a ServiceTitan site. The search lands on the right page, and the right page books the right job, because each page's booking button arrives already set to its job type. Here is what every service page in a library like that carries.

The same depth helps when someone asks an AI assistant for an electrician, as our electrician AI search guide explains, and it is the core of our electrical website design packages.

TECL numbers, TDLR lookups and the trust an electrician must show

• The license in the ad. Texas 16 TAC 73.51 requires an electrical contractor's name and license number, preceded by TECL, in all advertising soliciting electrical work, with narrow exceptions. A website is advertising, so the number belongs in the footer and on every service page.
• A link to the lookup. TDLR licenses electrical contractors and individual electricians, and homeowners can verify them through TDLR's License Search. Linking to it is a small act of confidence.
• Solar, if you sell it. TDLR announced in September 2025 that residential solar retail sales are now regulated by TDLR. An electrician that sells solar should check what that means for its pages.
• Reviews that would survive scrutiny. The FTC's rule on reviews bans fake and AI-generated testimonials, and Google bans asking only satisfied customers. Ask everyone; our reviews guide covers triggering requests at job completion.
• Other states, other rules. We start from the Texas rules because we are in San Antonio, and confirm your state's requirements before launch.

Residential, commercial and the service agreement in between

Many electrical contractors run residential service and commercial work through one ServiceTitan account, separated by business units. The website should mirror that split rather than blur it. A homeowner should never land on a page about tenant improvements, and a facilities manager should never be offered a two-hour arrival window. ServiceTitan's API lists a Service Agreements family alongside Memberships, so before the website sells any recurring plan, we confirm with your office which one your commercial and residential plans actually use.

For the big residential tickets, financing belongs on the page. ServiceTitan's help center lists financing integrations with Wells Fargo, GreenSky, Financeit, Synchrony, Service Finance and TURNS, requires an active financing merchant account, and describes the technician presenting plans on the estimate in the Field Mobile App. The website says financing exists and books the visit; the electrician handles the rest. Plans sold online follow the pattern in our memberships guide.

A panel upgrade booked as a service call is a wasted morning for the wrong technician.

Ads, calls and the electrician's marketing budget

Electrical leads cost real money in paid search, and the ones worth the most are the project jobs. That is why every booking and call should carry its source back to ServiceTitan, where it can meet the invoice. ServiceTitan's Google Ads integration sends booked jobs back to Google as conversions, and dynamic number insertion swaps tracked numbers on the site once Google Ads is configured. The setup is in our Google Ads conversion tracking guide; campaign strategy is in Google Ads for electricians and our electrician marketing page.

Building it: order of work and price

1. 1

   List job types and business units with the office

   Which electrical jobs the website may book, which need an estimate visit, and which go to commercial.

2. 2

   Write three or four questions per job type

   Then map each answer to a ServiceTitan field or a line in the summary, in writing.

3. 3

   Build the safety path and the photo upload

   Emergency instructions first, then secure photo storage with private links for estimators.

4. 4

   Plan the page library

   Job pages and town pages, each with its booking preset, written in the order customers search for them.

5. 5

   Connect, tag and test

   Bookings with source attached, tested in ServiceTitan's integration environment before your admin approves production access.

Packages are a fixed price by page count, from $1,500 for up to 10 pages to $5,750 for the recommended 51 to 70 page package, which finances at 0% as $1,437.50 down and $359.38 a month for twelve months; libraries beyond 70 pages are quoted after a conversation, per the web design pricing page. Every package includes online booking and one custom third-party API integration. Connecting an existing site starts at $575 after a free review. Start with the free mockup or call (210) 346-0848.