59 guides · 15 topics · written for owners
Everything you wanted to ask about your website, answered without the pitch.
What a business site should include, what it costs, why it is not ranking, why it is not ringing, and what to do about it. Read what you need. Ask when you are ready.
Website Basics
What a business website is for, what belongs on it, how many pages it needs, and how to tell a good one from an expensive one.
Start with: What Makes a Good Business Website? The Honest ListWebsite Cost
What a website really costs to build and to keep, what drives the number, what a quote should list, and how to set a budget that pays for itself.
Start with: How Much Does a Website Cost?DIY vs. Professional
Whether to build your own website or hire it out, with the real cost of your hours, and Wix, Squarespace, WordPress and Shopify each measured against a custom build.
Start with: Should You Build Your Own Website? The Honest MathWebsite Redesign
How to tell whether your website needs to be fixed or replaced, why visitors leave, how often a site really needs a redesign, and what to protect when you do one.
Start with: Signs Your Website Needs a Redesign (and When It Doesn't)Website Conversion
Why visitors leave without calling, what a normal conversion rate looks like, and the page changes that turn the traffic you already have into leads.
Start with: How to Increase Website Conversions: What Actually Moves the NumberSEO Basics
How Google finds, reads and ranks a page, why a site does not show up, how long fixing it takes, and how many pages it really needs.
Start with: How to Make Your Website Show Up on GoogleLocal SEO
How local search decides who gets the call: the three signals, the Google profile, the map pack, and when a page for each town helps or hurts.
Start with: How to Rank a Business Website LocallyWebsite Speed
Why websites get slow, how fast one should load, what a slow second costs, and how to fix the three scores Google grades on.
Start with: Why Is Your Website Slow? The Usual SuspectsMobile Website
Why websites look wrong on phones, how to fix each cause, and how to design a site for the thumb that is going to use it.
Start with: How to Make a Website Mobile FriendlyTrust and Credibility
What a stranger reads in the first seconds on your site, which kinds of proof count, and the mistakes that make a real business look like a risk.
Start with: How to Make a Website Look Professional and TrustworthyWebsite Leads
Why a website stops producing calls, how many leads it should produce, the ideas that add more, and how to get the phone ringing with the right kind of customer.
Start with: Why Isn't Your Website Generating Leads?Home Service Websites
What a website for a plumber, roofer, HVAC company, electrician or contractor has to do to get the emergency call and the planned job, trade by trade.
Start with: The Best Website for a Home Service Business- 01The Best Website for a Home Service Business10 min
- 02What Should a Contractor Website Include?9 min
- 03HVAC Website Marketing Ideas That Fill the Schedule8 min
- 04Roofing Website Marketing Ideas That Win the Storm Season9 min
- 05Plumber Website Marketing Ideas That Get the 9 p.m. Call9 min
- 06Electrician Website Marketing Ideas That Book Real Jobs9 min
AI Search
How AI answers pick the businesses they name, what changes from SEO and what does not, what the acronyms mean, and how to be the one the assistant says out loud.
Start with: How to Optimize Your Website for AI SearchWebsite Content
What to write on a business website, how much is enough, which blog posts bring in customers, and how to build a service page that ranks and gets the call.
Start with: What Should You Write About on a Business Website?Web Technology, Explained
Hosting, domains, SSL, content management, responsive design and the WordPress versus Next.js question, explained for the person paying the invoice.
Start with: What Is Website Hosting? Domains, Servers and the Rest, Explained- 01What Is Website Hosting? Domains, Servers and the Rest, Explained10 min
- 02SSL Certificates, Explained8 min
- 03What Is a CMS? And What Is a Headless One?8 min
- 04What Is Responsive Web Design?8 min
- 05WordPress vs. Next.js: The Technical Difference, in Plain Words9 min
- 06Static vs. Dynamic Websites: Which Do You Need?9 min
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