The Customer Picked Thursday at 10. Does the Dispatch Board Know?

Two Book Now buttons that only look alike

Every Book Now button makes the same promise. Behind it, a contractor running ServiceTitan has two real choices. The first is ServiceTitan's own: Scheduling Pro, which its product page calls an "omnichannel booking engine built for ServiceTitan contractors." The second is a booking flow we build into your own pages, which hands each request to ServiceTitan through its bookings API. Both put the request in ServiceTitan. They differ in who designs it, how it tracks, and what it does when the board fills up.

There is a third arrangement, the Book Now button that opens a contact form and emails the office, but calling that online booking is generous. It is a request to be called back, dressed for the occasion. If that is what your site has, the web forms page is the quicker repair, and this page is the next step. The rest of the integration picture is on the ServiceTitan integration hub.

Scheduling Pro, and the install details that decide whether it tracks

Scheduling Pro is a Pro add-on with no published price and a try-before-you-buy demo. It replaces ServiceTitan's legacy Schedule Engine, and it can take bookings on your site and on your Google Business Profile, which it reaches through Reserve with Google. Requests land in ServiceTitan as jobs in the Unassigned section of the Dispatch Board or as booking requests on the Calls screen. ServiceTitan's help center puts it plainly: requests come in "as booked jobs or leads dependent on your setup."

On the website it is a script, not an iframe. The install tag loads ServiceTitan's scheduler file with your scheduler ID and a brand data API key, and the scheduler opens as an overlay when a visitor clicks any element carrying the se-booking-show class. ServiceTitan's install guide covers custom sites and the major builders. The details that separate a good install from a merely working one are small:

• Whitelist every domain. The scheduler will not load on a site missing from Scheduler Details. ServiceTitan recommends listing both example.com and www.example.com, plus any staging address.
• Use the script, not the link. The URL-parameter install reloads the page and, in ServiceTitan's words, "can disrupt lead source tracking." ServiceTitan recommends custom code instead.
• Decide where it opens by itself. The data-auto-open attribute launches the scheduler as the page loads. That suits a dedicated booking page and irritates visitors everywhere else.
• Choose the capacity option on purpose. Scheduling Pro offers four: Adaptive Capacity, Adjustable Capacity Planning, Business Hours and Custom Capacity. The choice decides what a customer is allowed to pick.

When the install is clean, attribution is a strength. Each job booked through Scheduling Pro gets a marketing campaign "using the same logic as ServiceTitan DNI," counts as a Web Booking lead, and, when the visitor came from Google Ads, goes back to Google as a booked job originated from the website. Sessions abandoned just short of booking are visible through the API, and Scheduling Pro's own webhooks for completed and abandoned sessions are in Private Preview.

A custom flow that belongs to the page instead of hovering over it

The custom route starts from a different premise: booking is part of the page design, not a window opened on top of it. The steps are yours. A furnace page can ask about the furnace. A water heater page can ask gas or electric before it asks for a time. The flow can sit inline on a service page, carry your fonts and photos, and work without a third-party script. Our Next.js builds run it on the server, where the keys stay out of reach.

Underneath, the site creates a booking with the endpoint ServiceTitan itself suggests for a custom widget on a website. The schema requires a source, a name, a summary, whether the customer is new, and an external ID. It also accepts an address, contacts, a campaign, a business unit, a job type, a priority, a start time and whether to send a confirmation email. Before the first booking, the office creates a Booking Provider Tag in ServiceTitan's settings and selects it when connecting the app, and an account configuration must be on for bookings to appear on the Calls screen.

Then the attribution. A second call ties the booking to the visitor's web session: the landing page and referrer, plus any click IDs and UTM tags the visit carried. With Marketing Pro Ads connected to Google Ads, bookings sent this way with a Google click ID are reported as "ServiceTitan Integrated Bookings." That is how a booking made on a Tuesday night becomes a conversion your ads can learn from. The whole loop is on the Google Ads conversion tracking page, and the API program behind it is on the ServiceTitan API page.

An open slot is a promise, so the calendar must not bluff

This is where online booking earns its reputation with dispatchers. A calendar that offers Thursday at 10 when Thursday is already full does not save a phone call. It creates an awkward one. So the honest question for any booking flow is where its availability comes from, and how fresh it is when the customer sees it.

Scheduling Pro reads availability from ServiceTitan; its product page promises "real-time availability based on your dispatch board." A custom flow asks ServiceTitan's capacity endpoint, which ServiceTitan describes as "real time data about total capacity and availability to add jobs," for a date range and, optionally, a business unit and job type. Since November 13, 2025, each capacity request covers at most 14 days. Arrival windows and business hours have endpoints of their own, so the windows on the page can match the windows your office actually sells.

Fresh is not the same as reserved. Between the moment a customer sees a slot and the moment they press confirm, a CSR can fill it, and the main API sends a website no notice when that happens. So we design the flow to tell the truth. The customer picks a requested window, the server checks capacity again before sending, and the booking arrives on the Calls screen for the office to confirm. Contractors who want instant confirmed jobs can have them, because the API creates customers, locations, jobs and appointments, but that is a policy decision before it is a technical one.

Fresh availability is not a reserved slot, and the page should say which one it is showing.

On either side of the screen: the customer's view and the dispatcher's

A good booking flow is really two products. One is for a homeowner standing in a cold kitchen with a phone. The other is for a dispatcher with forty things on the board and no patience for a vague request. Each side should get exactly what it needs and nothing it has to decode.

Our own proof sits on the customer side. On Bleuwave Home Services, an HVAC, plumbing, electrical and handyman company in the Phoenix metro, "an on-page assistant books straight into ServiceTitan." It is one way to put booking inside the page rather than over it. The project is in our work.

Scheduling Pro or custom: where each one wins

Scheduling Pro wins when you want booking this month, the site runs on a builder, and ServiceTitan's design is acceptable to you. A custom flow wins when booking has to feel like your brand, when different services need different questions, or when the tracking has to be exact. Plenty of contractors should run both. Reserve with Google now covers the Local Services Ad as well as the Business Profile, as the Local Services Ads page explains, while the website runs its own flow.

If your site is on WordPress and the scheduler arrived through a header plugin, the WordPress vs custom page covers what that install can and cannot do. Trade-specific examples live on our HVAC and plumbing industry pages.

Click through a demonstration, then get a fixed price

The booking page on our roofing demo shows the customer's side of a custom flow: six short steps, a two-hour window, no account and no card. It is a demonstration site we built, not client work, and it is not wired to anyone's ServiceTitan board. It does answer the question owners ask first, which is what their customer would actually go through.

A site with online booking or an estimate flow is about $9,000 on our web design pricing page. With 0% website financing at 25% down, that is $2,250 down and $562.50 a month for twelve months. Adding booking to a site you already have is quoted after a free review, and a connection between two systems typically takes one to three weeks, per our API integrations page.

Two free ways to start: the free mockup, where we design your home page with booking in it and send it over, or a free site audit of what you run today. Before any launch, the website checklist lists every booking test worth running. Or call (210) 346-0848.