Web Design Pricing
Nobody will tell you what a website costs. We will. What each tier includes, what moves the number, and how to tell a fair quote from a padded one.
*Every website package includes SEO, design, content writing, Athena CMS, lead capture, online booking, one custom integration and a year of support.
Nobody will tell you what a website costs. Let's fix that.
Search for web design pricing and you will find a thousand pages that decline to answer. Every one of them ends at a form. The reason is not really a secret: a number without context is dangerous, because the same four words — “I need a website” — can honestly mean four thousand dollars or forty.
That is a real problem, but hiding the number is a lazy solution to it. The better one is to explain what moves the price, so you can place yourself on the scale before you talk to anybody. That is what this page does.
Almost all of the cost sits in three things. How many pages need original thought — five pages of considered copy costs more than fifty pages of the same template. How much the site has to do — a brochure that publishes information is a different animal from one that books appointments, quotes jobs, takes payment, or talks to the software your team already runs. And who writes it — words and photographs are the most commonly underestimated line on any quote, and the most common reason a build stalls three weeks from launch.
What does not meaningfully move the price, despite frequently appearing on invoices: the number of revision rounds and the choice of platform in isolation. Our own packages are priced by page count, because every package includes the writing, design and SEO for each page, so the pages are the work.
There is also a floor worth naming. Below a certain point you are not buying a cheaper website, you are buying a template with your logo dropped in, and it will cost you again inside two years when it cannot do the thing you actually needed. That is not a moral failing, it is a budget decision — and there are moments in a business when it is the correct one. We will tell you when you are in one of them.
The packages below are fixed prices by page count, and every one includes SEO, design, content writing, Athena CMS, lead form capture, online booking, one custom third-party API integration and 1 year of support. We recommend 51 to 70 pages, because that depth gives a new site the best initial organic SEO rankings, and we will tell you which package we think you belong in before you have paid anything. If that is a smaller number than you expected, we will say so; a client who is oversold once does not come back.
Bring us the goal rather than the page count. Tell us what the site has to accomplish and we will scope it against that.
What you are actually paying for
Where the money goes
Original writing
The most underestimated line on any quote, and the most common reason a build stalls before launch.
Pages needing real thought
Five considered pages cost more than fifty templated ones. Judgment is the expense, not volume.
What the site has to do
Publishing information is one job. Booking, quoting, taking payment, and syncing with your systems is another.
Design system
Built once, then every future page follows it. This is what keeps a larger site consistent.
Speed and structure
Performance and SEO groundwork done during the build, not sold back to you afterward.
What happens after
Hosting, updates, and someone who answers the phone. Cheap builds hide this cost in year two.
Tell us the goal, not the page count.
Send us what the site has to accomplish and we will tell you which tier it belongs in, in plain numbers, before you commit to anything. If a smaller build gets you there, we will say so.
Three lenses
How to read any web design quote
Is search included?
A build with no technical SEO is not cheaper, it is unfinished. Ask what happens to your rankings on launch day.
Can it be found and cited?
Structure that lets answer engines quote you is build-time work, and far more expensive to retrofit.
Is it built to convert?
A quote for a good-looking site and a quote for a site that books work are different products at similar prices.
How we scope and price
The real job
What the site must accomplish, who it is for, and what happens after someone converts.
The right package
The page count the job needs and its fixed price, with the assumptions written down so you can see what would change it.
Fixed scope
A written scope at a fixed price. Changes get quoted separately rather than absorbed silently.
Build and measure
Built, launched, and tied to conversion tracking so you can see whether it paid.
Questions
Frequently asked
Ours are a fixed price by page count: $1,500 for up to 10 pages, $2,250 for 11 to 20, $3,750 for 21 to 50, and $5,750 for 51 to 70, the package we recommend for the best initial organic SEO rankings. Every package includes SEO, design, content writing, Athena CMS, lead form capture, online booking, one custom third-party API integration and 1 year of support. Sites over 70 pages are quoted after a conversation, and web apps and customer portals start at $575, depending on complexity.
Because the same request can honestly mean very different projects, and a number without context misleads. That is a real problem, but hiding the number is a lazy fix. The better approach is publishing the ranges and explaining what moves them, so you can place yourself on the scale before contacting anyone.
Three things account for most of it: pages that need original thinking rather than a repeated template, functionality beyond publishing information (booking, quoting, payments, integrations), and who produces the copy and photography. Revision rounds matter far less than quotes often imply. Our own packages are priced by page count, because each one includes the writing, design and SEO for every page.
Sometimes, and we will say so when it is. Below a certain budget you are buying a template with your logo on it, which is a legitimate choice at an early stage. The cost arrives in about two years, when it cannot do the thing you actually needed and you pay again to replace it.
Technical SEO, mobile performance, conversion paths, and a plan for what happens after launch. A build without those is not cheaper, it is unfinished. Ask specifically what happens to your search rankings on launch day — the answer is revealing.
Still have a question about Web Design Pricing? Ask us directly — we answer straight.
Start the conversationStart now. Pay monthly. Add nothing for interest.
Put 25% down at signing and spread the rest in equal monthly payments. The total you pay is the price on the proposal.
- Up to 12 months on any project
- 24 months from $15,000
- 36 months from $20,000
Financed projects are hosted on the DataCram platform for the length of the plan.
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