Who you’d be working with
We build the places where businesses get found.
Websites, apps, automations, and AI systems — built in San Antonio since 1999, working anywhere ambition does.
Meet the founder, Casey KinnisonYour digital presence is not a brochure. It’s a storefront, a sales assistant, a booking desk, and a lead engine — all at once. When those parts work together, the business feels more capable. When they don’t, the customer feels the friction.
Our job is to remove that friction. Not with theatrics — with structure. The words on the page, the speed of the form, the logic behind the workflow, the way a search engine reads the offer, and the way your team receives the lead after someone clicks send. All of it, working as one thing.
The founder
One name on the door. The same name on the code.
Most agency About pages are a wall of smiling headshots. Half of those people will never open your project, and the other half will leave before it launches. This section is shorter, because the truth is shorter.
Casey Kinnison founded DataCram and still builds it. He shipped his first website in 1999, when the internet made noises and a good site was rare enough that people noticed. They noticed his. Netscape put one of his builds in its Sites of the Week. Work he did for clients went further: MarketWatch, AOL, a pick from Yahoo!, and a turn on the Today Show. The clippings went into a drawer. The habit that earned them, building things well enough that strangers point, still shows up for work every morning.
The years since were spent learning how businesses actually make money. An Arizona State education. A decade building for developers, contractors and the construction trades, where a missed call is a lost job and nobody pays for a pretty page that does not ring. Then dashboards, field-software integrations, and the plumbing behind the website that most agencies never touch.
Today that same pair of hands writes fast custom sites in Next.js, built Athena, the content system DataCram clients edit their sites with, and wires AI agents that answer the phone at 2 a.m., draft the page, and book the job. Nothing goes offshore. Nothing is resold under someone else’s label. Nobody learns on your invoice.
It is an old-fashioned arrangement. The person who quotes the work does the work, stands behind it, and picks up the phone about it years later. It does not scale, and it was never supposed to. It works.
- 1999
- First site shipped, over a dial-up modem
- 27 years
- Of building for the web without a break
- Arizona State
- Graduate. Sun Devil by training, Texan by choice
- 100% USA
- Built in San Antonio. Nothing shipped offshore
Casey Kinnison. The founder, the lead developer, the Builder.
Work noticed by
- NetscapeSite of the Week
- MarketWatchClient work featured
- AOLClient work featured
- Yahoo!Client work picked
- The Today ShowClient work on air
The long road, briefly
27 years in six stops
1999
The first site ships
The modem screeched, the page took nine seconds to load, and somebody paid for it anyway. The habit of finishing things started here.
2000s
Strangers start pointing
Netscape hangs one of his builds in its Sites of the Week. Client work turns up on MarketWatch, AOL, Yahoo! and the Today Show. The phone learns to ring on its own.
2008
The template gold rush
The industry discovers it can sell the same theme to ten thousand businesses. This shop declines, which looked stubborn at the time and looks like foresight now.
2010
A decade with builders
Housing developers, construction firms and general contractors. Bid sheets, draw schedules and crews that do not wait. A long education in how the trades actually win work.
2019
Past the brochure
Custom dashboards and field-software integrations become half the bench. Websites stop being posters and start being machinery.
Today
Next.js, a home-grown CMS and AI agents
Fast custom builds, Athena (the content system DataCram wrote for its clients), and AI agents that answer the phone, draft the page and book the job. Built here, like everything else.
On the shop speakers
Still choosin’ Texas.
Every site here gets built to music. Not the radio; the radio sells mattresses. Four records live by the bench: whatever the country is humming this week, the classic rock that taught every guitar since how to behave, the golden-era hip-hop that keeps the late shift honest, and the Texas country that explains why we never moved.
We could have hung the shingle anywhere. We keep choosin’ Texas. Pick a record, drop the needle, keep reading.
Spotify playlist · Side A
Today’s Top Hits
Whatever the country is humming this week.
Picked by the Builder, Casey Kinnison, at the bench in San Antonio.
The Spotify player loads only when you press play.
What we believe
Design that decides
Good design isn't decoration. It makes the next step obvious. Every page we build tells the visitor, without wasting their time, that they're in the right place — then shows them the door to walk through.
Systems that hold
A beautiful page with a broken process behind it is a facade. We care about what happens after the click: the lead reaches the right person, the data lands where it belongs, and the team can run it without us.
Search that finds you
Search changed. People still ask Google — now they ask AI, too. We build pages clear enough for a human to trust and structured enough for a machine to cite. You show up in both answers.
How we work
Listen for the real job
Sometimes it's a new website. Sometimes it's a better path from ad click to sales call. We find the job before we pick a tool.
Choose the stack that fits
Custom code, WordPress, Shopify, AI agents, automations — we don't force projects into a favorite platform. The goal picks the tech.
Build it right
Fast pages. Clean forms. Workflows with rules and review points. Craft in the visible parts, discipline in the hidden ones.
Measure what happened
Which channel created the lead. What the campaign returned. No guessing — the numbers tell you, and we make sure you can read them.
San Antonio · Hill Country · Coastal Bend — and beyond
We started in Texas and it shows: we answer fast, we talk straight, and we treat your money like it’s ours. Most of our clients are within a tank of gas of San Antonio. The rest found out that doesn’t matter.
The same founder keeps three sister shops under names their own customers know: HVAC Web Designer for heating and air contractors, Texas Hill Country Digital for the towns up 281 and I-10, and Mesa Web Designers for Arizona’s East Valley. Same builder, same standards, one phone call away.
Talk to the person who builds it
Tell us where things stand. Casey reads every one of these and replies with a straight recommendation and a fixed price. Usually within hours.
Which of these sounds like you? (pick any)
Questions, answered
About DataCram and its founder
Casey Kinnison, DataCram's founder and lead developer, leads every project and writes the code. The person who scopes the work in the first call is the person accountable for it at launch and the person who answers when you call a year later.
Since 1999, which makes it 27 years. That stretch covers dial-up, the template era, the move to mobile and now AI search. Most of what goes wrong with a website has gone wrong in front of him before, which is why it rarely goes wrong twice.
No. There is no offshore team, no white-label reseller and no intern learning on your invoice. The work is designed, written and built in San Antonio, Texas.
DataCram is based in San Antonio and serves the city, the Hill Country and the Coastal Bend. Clients elsewhere in the country work with us the same way local ones do: by phone, video and a shared project page.
Same founder, same standards, different storefronts. HVAC Web Designer serves heating and air contractors, Mesa Web Designers serves Arizona's East Valley, and Texas Hill Country Digital serves the towns up 281 and I-10. DataCram is the home shop and carries the broadest work: custom web apps, CMS builds and AI systems for many industries.
Mostly businesses that live or die by the phone: contractors and the trades, home services, professional practices, local retail and B2B companies with a sales team. If your customers search for you before they call you, you are the kind of client we build for.
Use the form on this page or call (210) 346-0848. You will get a straight answer about what your site needs, what it costs and when it can be live, from the person who would build it.
Your customers are searching. Right now.
Tell us about your business. You’ll hear back, straight, from the person who would build it. We usually reply within hours.