ServiceTitan Pricing Lives Behind a Button: What the Company Publishes, What It Keeps for the Sales Call, and What the Website Half Costs

Three cards, three buttons, zero dollar signs

We read ServiceTitan's pricing page on November 1, 2026. It names three packages and gives each a one-line promise: Starter offers "the must-have tools for your business," Essentials will "streamline your operations," and The Works will "accelerate your growth with the full ServiceTitan suite." Under each sits a Request Pricing button. There is no monthly figure, no annual figure, no contract term, no onboarding fee and no pricing FAQ.

One sentence does the explaining: "Our per-technician pricing is designed to fit your business and goals, at any size." The company's annual report on Form 10-K, for the year ended January 31, 2026, says the same thing in accountant's English: "The pricing of our subscription platform is partially based on the number of technicians employed by each of our customers." Partially is the honest word. Technicians set the base, and the rest is a conversation.

Package by package: the features each card lists

The cards differ in what they list, not in what they cost, at least publicly. Here is each card's list as ServiceTitan printed it on November 1, 2026. On the Starter and Essentials cards, some features appear on separate lines outside the main list; the page does not say whether those are included, extra or locked, so ask.

Max, which ServiceTitan calls its flagship package, is not on the pricing page at all. Its own page offers a demo and a form field asking for the number of technicians. A ServiceTitan blog post from July 15, 2026 says "If you're on Max, you don't need individual Pro Products anymore," and that Max was rolling out to residential mechanical trades first.

How the money actually reaches ServiceTitan, according to its filings

Public companies explain their revenue to investors in more detail than they explain prices to buyers. ServiceTitan's results for the quarter ended July 31, 2026, released September 8, 2026, split total revenue of $292.8 million into platform revenue of $284.5 million and professional services and other of about $8.3 million. Platform revenue is subscription ($212.4 million) plus usage ($72.1 million).

For a buyer, that means four questions instead of one: what the subscription costs for your technician count, which add-ons you need, what payment processing costs if you use ServiceTitan Payments, and whether onboarding is a separate line. ServiceTitan's help center says the Customer Portal's online payments require ServiceTitan Payments for credit cards, so that third question touches the website too.

The paid add-ons a contractor website leans on

Most website connections run on something beyond the base package. None of these lists a price on ServiceTitan's site as of November 2026. What each one does and requires comes from ServiceTitan's own help center, developer site and product pages.

Read that table as a dependency map. If the plan is a custom booking flow, you need API access, which points to The Works. If the plan is ServiceTitan's own booking widget, you need Scheduling Pro. If you want booked jobs to train your Google Ads bidding, the Google Ads conversion guide explains why Marketing Pro Ads or a custom upload is part of the cost.

Seven questions that turn Request Pricing into a quote you can compare

A sales call goes better when you arrive with the questions written down. Ask for every answer in writing, with your package named, because the website builder will need the same document later.

1. 1

   Count the technicians the way they will

   Ask how a technician is defined for billing: field staff only, or anyone with a mobile login, and how seasonal hires are counted.

2. 2

   Name the package and what it includes

   Starter, Essentials, The Works or Max. Ask which of the features set apart on the cards are included in yours.

3. 3

   List the Pro products you actually need

   Scheduling Pro, Marketing Pro, Phones Pro, the AI Virtual Agent. Ask whether Max would replace them for your shop and what that does to the total.

4. 4

   Ask about onboarding

   Whether implementation is a separate charge, how long it runs, and who on their side configures the pricebook and phones.

5. 5

   Ask about payments

   Processing rates for cards and bank payments if you use ServiceTitan Payments, which the Customer Portal and online payments require.

6. 6

   Confirm API and Zapier access

   Whether your package allows a customer-built API app, and whether the Zapier integration is available to you. Your website plan depends on both, as our ServiceTitan API guide explains.

7. 7

   Get the term and renewal in writing

   Contract length, renewal terms and how prices change when you add technicians midway through the term.

What the website half costs, in actual numbers

The field software is one budget. The website that feeds it is another, and that one we can price in public. DataCram connects contractor websites to ServiceTitan through the API, with the contractor's admin approving the app and the credentials kept on the server. We are not a ServiceTitan partner or reseller, and nothing we quote includes a ServiceTitan license.

• Integrations and web apps on your existing site: from $575, depending on complexity, quoted after a free review. A two-system connection typically takes one to three weeks, per our API integrations page.
• A new site or redesign: fixed by page count, from $1,500 for up to 10 pages to $5,750 for the recommended 51 to 70 pages, with one custom API integration, online booking and lead capture included. Details on website pricing.
• Financing: 0% with 25% down, up to 12 months; the $5,750 site is $1,437.50 down and $359.38 a month. See website financing.
• Hosting and maintenance: from $55 a month, no long contract, on the hosting and maintenance page.

Two builds show what that buys. HomeService WebApp syncs jobs and estimates both ways with ServiceTitan and puts every open estimate on one screen. The Bleuwave HVAC site runs an instant estimate engine on Next.js. If you are still choosing software, our three-platform comparison covers what Housecall Pro and Jobber publish, and every DataCram price sits on one pricing page.