Organic SEO · Google Ads · San Antonio and beyond
The Glengarry leads. That’s what we get you.
In the movie, the good leads are locked in the safe. Online, they are the people searching with the problem, the budget and the urgency in the same sentence. We put your business in front of them, from organic search and from paid campaigns, and we count what comes in.
- Booked
“emergency plumber Stone Oak”
Organic · map pack
- Booked
“AC repair open now”
Google Ads · exact
- Quoted
“roof replacement cost San Antonio”
Organic · service page
- Booked
“best dentist near me”
AI answer · named
- Excluded
“how to fix a leaking faucet”
Negative keyword
Every call and form tracked to the search that produced it. Sample data.
The premium leads
Four marks of a lead worth having
Most businesses have never been shown the difference between a lead and a name. These are the four things the good ones have in common, and every one of them can be read straight off the search.
They have the problem right now
Not researching, not comparing for next spring. The water is on the floor, the storefront is empty, the old site just went down. The search says so.
“emergency plumber Stone Oak”
They already decided to buy
The search names a service and a place, or a price, or the word “near me.” That is a buyer looking for a vendor, not a reader looking for an article.
“roof replacement cost San Antonio”
They will call within minutes
High-intent searchers pick from the first few names and dial. The window is short, and the business that answers first usually gets the job.
“AC repair open now”
They came to you, and only you
A lead from your own ranking or your own ad was never sold to four competitors. Nobody is racing you for it, and nobody takes a cut of the job.
your site, your number, your form
And the weak ones
Shared-lead marketplaces
One homeowner sold to five contractors. You pay whether or not you win the race.
Purchased lists
Names that did not ask to hear from you, cold-called by a rep who does not know your trade.
Broad-match ad clicks
“How to fix a leaking faucet” is a homeowner with a wrench, not a homeowner with a checkbook.
Social traffic with no intent
People who liked a photo. Fine for a brand, poor for a phone that needs to ring this week.
We wrote about why home service companies close the leads they get and still feel like the leads are weak in The Leads Are Weak.
Organic SEO
The leads that keep coming after you stop paying for them
Organic search is the slow source and the cheap one. Rankings take months to build, and then they produce every day with no per-click cost. Four pieces of work put you in front of the high-intent searches.
The map pack
Three businesses get the high-intent local searches. A complete, current Google Business Profile, steady honest reviews and a fast site are what put you among them.
Local marketing→Service and area pages
A page for every service in every town you cover, written for the exact search a buyer runs, so the ranking is yours and not a directory's.
Long-tail SEO→The AI answer
More buyers now ask an assistant and call whoever it names. Clear entity signals, structured data and answer-shaped pages get you named.
AI search visibility→A site that holds them
Rankings send the click. A page that loads in under a second on a phone, with the number at the top, turns the click into the call.
Site speed→Not in the map pack yet? Here is why, and how to fix it. The full program is on the SEO services page.
Google Ads campaigns
The leads that start this week
Paid search is the fast source. A campaign built on intent can have high-intent calls coming in within days, and the same discipline that makes it work is what keeps the budget off the how-to searches and the job seekers.
Intent-only keywords
Bids on the searches that name a service and a place, and negative keywords that keep the how-to and the job-seeker traffic out of the budget.
Google Ads management→Your service area, nothing else
Geo-targeting drawn to the towns you actually drive to, with bids adjusted by the hours you can answer.
Service areas→A landing page built to close
The ad and the page are designed together: one offer, the price handled, the form above the fold. That is why the click becomes a lead.
See our own→Tracked to the call
Call tracking and conversion tracking count booked calls and forms, not clicks, so the budget moves toward the keywords that produce jobs.
Conversion tracking→Most wasted ad budget is one of seven fixable mistakes, and the page the ad lands on is a close written down, or it is a brochure.
What gets counted
The old salesmen kept a board. So do we.
A lead source nobody measures is a lead source nobody can improve. Every month the report shows the same four numbers, organic and paid side by side, and the spend moves toward whichever is producing.
Calls
Tracked by source, recorded when you want them, with the keyword or page that produced each one.
Forms
Every submission logged with the page it came from and the service it asked for.
Booked jobs
The number that matters. Marked in the report, so cost per lead becomes cost per job.
Cost per lead
Organic and paid side by side, monthly, so the spend follows whichever source is producing.
Then answer them.
A Glengarry lead that sits in voicemail for six hours becomes a weak one. The first business to answer wins, and an AI intake line answers at 3 a.m.
Start now. Pay monthly. Add nothing for interest.
Put 25% down at signing and spread the rest in equal monthly payments. The total you pay is the price on the proposal.
- Up to 12 months on any project
- 24 months from $15,000
- 36 months from $20,000
Financed projects are hosted on the DataCram platform for the length of the plan.
Questions, answered
In the film the premium leads are the ones locked in the office safe, the people who actually want to buy. Online, the premium leads are the searches that carry the problem, the budget and the urgency in one sentence. We borrowed the name because every business owner who has ever bought leads knows exactly what it means.
Ads produce them sooner and organic search produces them cheaper. A new campaign can have high-intent calls coming in within days; organic rankings take months to build and then keep producing without a per-click cost. Most businesses run both: ads to fill the gap while the rankings build, then a smaller ad budget once organic carries the load.
Because every call and form is tracked back to the search or the page that produced it. A lead from “emergency AC repair Stone Oak” is a different animal from a lead from a how-to article, and the monthly report shows them separately, with booked jobs marked.
No, and we would be wary of anyone who does. What we commit to is the work that produces them, measured honestly every month, with the spend moved toward whatever is producing. If the numbers are not there after the first quarter, we change the plan or say so.
Organic SEO and ads management are monthly programs with a defined scope and no long contract; ad spend is billed by Google to your own account. Any site or landing page built for the program qualifies for 0% financing with 25% down.