Marketing
6 articles
The Seven Levels of TikTok Advertising (and Why Your Commercial Is Not One of Them)
Most businesses upload their TV commercial to TikTok and watch it get scrolled past. The seven levels of TikTok advertising, from the three-second hook and Spark Ads to tracking, Smart+ and a steady supply of new creative.
Google Wrote Four Letters About YouTube Ads in 2021. Here Is What Survived.
In 2021 Google boiled eleven thousand YouTube ads down to four letters: Attention, Branding, Connection, Direction. Five years later, the living room, the vertical screen and a grading robot inside Google Ads have changed how they apply.
The Seven Levels of YouTube Advertising (Most Businesses Stop at Level One)
Most businesses run a TV commercial on YouTube, watch everyone skip it, and decide YouTube does not work. The seven levels of YouTube advertising, from the five-second hook to measuring what the ads actually did.
Always Be Closing Is a Lost Art. Your Landing Page Should Learn It.
Two ideas ran selling for a century: always be closing, and Attention, Interest, Desire, Action. Both vanished from the one place they belong most, the page your ads send people to. What they actually meant, why they fell out of fashion, and a worked example of a landing page that does all four jobs in order.
The Most Expensive Rebrand in Email Is Two Letters Long
A brand I actually buy from swapped its newsletter address for something friendlier, and the mail went straight to junk. You don't own your place in the inbox — you rent it, and the deposit is your sending history. What that costs, and how to move without losing it.
The 7 Biggest Sources of Google Ads Waste (And How to Fix Them)
Google Ads waste is predictable — it hides in the same seven places, from broad match with no leash to optimizing without real conversion tracking. The seven biggest leaks, and the fix for each, so your budget buys customers instead of clicks.