Free GEO Audit: An AI Visibility Audit of What the Engines Say About You

The midnight question, and the morning after

Most owners meet AI search the same way: late, idly, by asking a chatbot about themselves. The answer is flattering, missing or wrong, and all three raise the same question. Why does it say that? One answer cannot tell you. AI engines vary their replies from one asking to the next, draw on different indexes, and weigh your site, your listings and other people's opinions differently.

The free GEO audit swaps the anecdote for a record. We ask the questions your customers ask, across the engines they use, more than once, then trace each answer back to the sources behind it. You learn whether you are named, how you are described, who is named instead, and what fixable things stand in the way. It is the same groundwork that sits under every generative engine optimization program, done before anyone asks you for money.

An audit, not a sales deck with a score on it

Six places the audit looks

How we test questions without fooling ourselves

AI answers are noisy. Ask ChatGPT the same question twice and the list can change; phrase it differently and it can change again. An audit built on one screenshot is a horoscope. So we treat every answer as a sample, store each one in full, and report patterns: named in most runs, in some, or in none. Questions about a service area are asked with that area in them, because that is how customers ask.

We send most questions through the engines' APIs, and answers there can differ a little from what a customer sees in the ChatGPT or Gemini app, so the findings say how each answer was gathered. The method is the one behind prompt tracking and the AI share of voice calculation. Here is how a single question is recorded, using an invented business:

What lands in your inbox

The findings arrive as a written report, ordered by what to fix rather than by what we checked, because the order of the work matters more than the length of the list. It is written for an owner, not an engineer, and every finding names the page, listing or profile it applies to. Expect these parts:

• The answers themselves, engine by engine, with the businesses named and the sources cited.
• Crawl and markup findings: blocked AI crawlers, text missing from the raw HTML, structured data that disagrees with the page, slow pages.
• A listings table showing each mismatch in name, address, phone, hours or description, and where it lives.
• A review picture: volume and recency against the competitors being named, and any review practice that breaks platform rules.
• Mention and content gaps: the sites engines trust for your questions where you are absent, and the questions your pages never answer.
• A prioritized fix list, marked by what you can do yourself for free and what needs help.
• A fixed monthly quote for the work, if you want us to do it.

How long it takes depends on how many locations, services and engines are involved; a single-location plumber needs fewer questions than a regional chain. We give you a delivery date when we agree the question set, before any work starts.

How the audit runs, start to finish

1. 1

   Tell us the basics

   Business name, website, the services that matter most and where you serve. If you already ran the free AI visibility check, send the question you used and what came back.

2. 2

   Agree the questions

   We draft the questions your customers ask, in their words, and you correct them. You know how your customers talk better than any keyword tool does.

3. 3

   We run and read

   The questions go to each engine, the answers are stored, and we trace the sources behind them while checking the site, listings, reviews and mentions.

4. 4

   You get the findings

   The written report and the ranked fix list, with the free fixes marked so you can start the same day.

5. 5

   You decide

   The quote is a fixed monthly price for a written scope. Take it, take the fix list elsewhere, or do it yourself. No obligation either way.

Signs you need one now, and signs you can wait

Not every business needs an audit this month, and an audit run too early mostly confirms what a free check already showed. You probably need one now if any of these sounds familiar:

• An AI engine names competitors for your main service and never names you; see ChatGPT recommends a competitor.
• ChatGPT, Gemini or an AI Overview has your hours, prices, address or services wrong.
• You rank well on Google but AI answers skip you, the pattern in ranks on Google, missing in AI.
• You moved, rebranded or merged, and the old details keep surfacing in answers.
• You pay for a tracking tool and nobody acts on what it shows.

You can probably wait if the free check names you for your core questions, your details are right and your market is quiet. Rerun it every month or two. The site's other free tools cover neighboring ground: the map pack audit for Google Maps rankings, the voice search check for what Siri and Alexa read, and the website health check for speed and crawl problems. If you found the problem tonight, AI search fixes sorts the common symptoms with free steps for each.

After the audit: a number, not a nudge

If you want the work done, the quote places you in our monthly SEO program, which includes GEO. Programs start at $625 a month, and most local businesses fall between $625 and $2,250 a month, per our SEO pricing page. Where you land depends on how competitive the questions are and how much the site, listings and content need. There is no long contract, and financing is available. The reasoning behind the range is on GEO pricing.

The program runs on tools we use ourselves. AICiteBeam, the GEO tracking platform we built, follows whether ChatGPT, Claude, Gemini, Perplexity and AI Overviews name and cite a brand and which sources they lean on. On sites we build, Athena CMS adds Delphi, an agent that checks what the AI engines say about the business and drafts the facts and FAQs they cite, all waiting for your approval.