Mobile App Development

A website waits to be visited. An app sits on the home screen, sends a push, and is opened without a search. That is a different relationship with a customer, and it is why an app is worth building only when there is a reason to be opened repeatedly — a booking to check, an order to track, a shift to accept, a fan to tell something before the internet does. We help decide whether that reason exists before we build anything.

When it does, the first decision is native or cross-platform. Native Swift and Kotlin give the best performance and the most faithful feel on each platform, at the cost of two codebases. A shared codebase ships to both stores from one project, faster and cheaper, and is the right call for most business apps. We choose by what the app has to do, not by habit, and we show you the price of each route side by side.

The app is never just the app. Behind it is a backend that holds the accounts, the data and the logic, an admin panel your team uses to run it, push notifications with the rules for when to send them, and the sign-in, payments, maps and camera that the features need. We build all of it, because an app store listing with nothing behind it is a brochure with a download button.

Store submission is its own craft. Apple and Google each have review guidelines, privacy declarations, screenshot requirements and rejection reasons that cost a week if you meet them unprepared. We have shipped through both and handle the listing, the review and the launch, with the developer accounts in your name so the app is yours.

After launch, the work is to be worth keeping. An app that is never updated is deleted; one that sends the right push at the right moment is opened. We plan the first three months of updates with the launch and build the analytics to see what people do inside it, so the second version is decided by evidence rather than by opinion.

For businesses whose customers are fans — venues, teams, artists, festivals — the app is the whole strategy, and we have written it up by industry. For a company whose app is a companion to a web product, the web application page describes the other half.