Toolbar, inspected
SEO Chrome Extensions: The Short List That Still Works in 2026, Who Owns Each One Now, and What It Can Read
The average SEO's browser has a row of little icons that nobody has clicked since the last conference. Each one was installed in a hurry, and some can read every page that browser opens, including the bank. Here is the short list worth keeping, checked on the Chrome Web Store in October 2026, and the questions to ask before you add another.
October 27, 2026 · 12 min read
The short answer
The SEO Chrome extensions worth installing in 2026 are few: Detailed SEO Extension (now owned by Ahrefs) or META SEO inspector for on-page tags, Ayima's Redirect Path for status codes and redirects, Keywords Everywhere or Keyword Surfer for search volume, Wappalyzer for site technology and Google's Tag Assistant for tracking. Check each one's site access and data disclosures first.
On this page
- Thirteen extensions, rechecked on the Chrome Web Store in October 2026
- On-page inspectors: the title, the tags and the headings in one click
- Redirects, status codes and the HTML a crawler actually receives
- Keyword and metric overlays, and the account each one wants
- Tag Assistant, Wappalyzer and the Web Vitals extension Google retired
- What an SEO extension can read, and who it might tell
- A ten-minute check before you click Add to Chrome
- Built into Chrome already: the add-ons you can skip
- When the toolbar turns into a to-do list
Thirteen extensions, rechecked on the Chrome Web Store in October 2026
Extension lists age badly: tools get sold, paywalled or abandoned while the old roundup keeps ranking. So every row below was opened on its Chrome Web Store listing this month, and the maker named is the one the listing shows under Offered by today. The last column is what each developer says it collects, in its own privacy disclosure. DataCram is not a partner, affiliate or reseller of any of these tools.
| Extension | Offered by | The job | Cost | Data the developer discloses |
|---|---|---|---|---|
| Detailed SEO Extension | AHREFS PTE. LTD. | Title, description, robots, canonical, headings, schema and links for the page you are on | Free | None |
| META SEO inspector | An independent developer (omiod.com) | Metadata, headings, alt text, Open Graph tags, JSON-LD, broken links | Free | None |
| SEOquake | Semrush Inc. | One-page audit and Semrush metrics under each Google result | Free | None |
| Ahrefs SEO Toolbar | AHREFS PTE. LTD. | On-page report, broken links, redirect tracer, search results by country | Free; Ahrefs metrics need a paid subscription | None |
| MozBar | Moz | Domain Authority, Page Authority, link highlighting, on-page checks | Guest mode free; DA and PA need a free Moz account | None |
| Redirect Path | Ayima UK Ltd | Status codes, redirect chains, meta and JavaScript redirects, headers | Free | None |
| View Rendered Source | Peg Leg Ltd | Raw HTML beside the rendered page, with a difference view | Free to install | None |
| Check My Links | SelectorsHub Tech Private Limited | Broken, redirected and valid links on a page, plus Google Docs and Sheets | Free to install | None |
| Keywords Everywhere | Axeman Technology Solutions LLP | Keyword widgets beside Google results; volumes and cost per click on paid plans | Plans from $84 a year | Personally identifiable information, location |
| Keyword Surfer | surferseo.com | Search volume, cost per click and keyword ideas inside Google results | Free, per Surfer | Location, user activity, website content |
| Wappalyzer | Wappalyzer Pty Ltd | The CMS, frameworks, analytics and ad tags a site runs | Free to install | Website content |
| Tag Assistant | Google tags found on the page; debugging for gtag.js and Tag Manager | Free | Personally identifiable information, user activity | |
| Lighthouse | Performance, accessibility and SEO audit of one page | Free | None |
Nobody needs all thirteen. An owner checking their own site needs one on-page inspector and Redirect Path; a keyword researcher adds one volume overlay. The SEO tools hub shows where add-ons sit beside crawlers and suites.
On-page inspectors: the title, the tags and the headings in one click
The extension most SEOs open fifty times a day does one plain thing: it reads the page in front of you and shows the parts a search engine cares about, from the title tag to the structured data. All of it is in the page source. The extension saves you the scroll.
Detailed SEO Extension is the favorite, with 600,000 users on its listing. Detailed, the company that built it, announced in September 2025 that Ahrefs had acquired it, and said the plan is for the extension and its current features to stay free. The listing now shows AHREFS PTE. LTD. as the developer. META SEO inspector, from an independent developer, covers the same ground and adds Open Graph and Twitter tags, a broken link check and data export; its listing was updated October 13, 2026.
SEOquake, Semrush's free extension, audits a page and prints Semrush metrics beneath each Google result. Our page on SEO audit tools covers it in full, including its keyword density report and where it fits beside a real crawler. The free half of the Ahrefs SEO Toolbar adds a broken link checker, a redirect tracer and a switch that shows Google's results in another country.
- Read the title and description as a searcher would, not as a character count. Our guides to title tags and meta tags cover what to write.
- Check the canonical on every template, not just the home page. A product page pointing its canonical at the category is a common, quiet mistake; see canonical tags.
- Look for a stray noindex after any launch. It is the single most expensive line an inspector can show you.
- Count the H1s and read the outline. One clear H1 and headings that follow the page's argument beat any score.
Redirects, status codes and the HTML a crawler actually receives
Ayima's Redirect Path is the extension we would keep if we could keep only one. Its icon changes as each page loads and flags 301, 302, 404 and 500 responses, client-side meta and JavaScript redirects, server headers and the server's IP address. The listing, updated May 14, 2026 to version 4.0.0, says the processing happens on your own computer. It is the fastest way to see that an old URL takes three hops to reach its new home, which our redirects guide explains how to fix.
Link Redirect Trace from LinkResearchTools goes deeper on each hop, checking canonicals, robots.txt and noindex at every step, but its listing was last updated in June 2024. View Rendered Source, from Peg Leg Ltd, puts the raw HTML a server sends beside the page your browser builds after scripts run, with a difference view. That gap matters: many AI crawlers read raw HTML and skip JavaScript, as our page on JavaScript and AI crawlers explains. Its listing dates from June 2023, so treat it as a useful tool nobody is maintaining loudly.
Check My Links scans a page for broken and redirected links and highlights them in place. The listing is now offered by SelectorsHub Tech Private Limited, updated October 10, 2026, and also checks links inside Google Docs and Sheets. For a whole site, a crawler beats any extension; our broken links service and the technical SEO guide cover the full-site version.
Keyword and metric overlays, and the account each one wants
The second family of extensions paints numbers onto Google's results: search volume beside each query, authority scores beside each result. They are useful for a quick sense of demand. They are also where free tends to end.
Free on install
- Keyword Surfer: search volume, cost per click and keyword ideas in the results, "100% free" according to Surfer
- Ahrefs SEO Toolbar's on-page report, link tools and country switch
- MozBar in guest mode: on-page elements and link details
- Keywords Everywhere's free widgets, such as related keywords and page metrics
Needs an account or a plan
- Domain Authority and Page Authority in MozBar: a free Moz account; Spam Score: Moz Pro
- Ahrefs metrics in the toolbar: a paid Ahrefs subscription, per the listing
- Keywords Everywhere volumes and cost per click: a plan, from Bronze at $84 a year for 100,000 credits
- SEO Minion: Keywords Everywhere's Silver plan ($168 a year) or higher
SEO Minion is the cautionary tale. Its listing still describes hreflang validation and a Google location simulator, and now says it is available only to Keywords Everywhere Silver plan customers or higher, and the Keywords Everywhere pricing page calls it a separate add-on from the same team. Its rating sits at 1.6. MozBar's listing shows 1.3 from about 2,500 ratings, with a note that ratings may lag recent reviews; read the latest ones before you decide.
Remember what these numbers are. Search volumes are each vendor's estimate, and Domain Authority is Moz's own score, not something Google uses; see our page on domain authority. For keyword work beyond a glance, the keyword research tools guide compares the full products, and the Ahrefs review covers what the paid toolbar data comes from.
Tag Assistant, Wappalyzer and the Web Vitals extension Google retired
Google's Tag Assistant, with about 3 million users, shows the Google tags on a page in a side panel and starts a debug session for gtag.js and Tag Manager. It is the quickest answer to the question every owner eventually asks: is the tracking even firing? If it is not, our conversion tracking setup work is the fix. Wappalyzer, also at 3 million users, identifies the CMS, frameworks, analytics and ad tags a site runs, which is handy for sizing up a competitor's stack; the competitor analysis tools guide covers the rest of that job.
One famous extension is gone in all but name. Google's Chrome team ended support for the Web Vitals extension on January 13, 2025, when Chrome 132 merged its features into the live metrics view of DevTools' Performance panel, and said it would revoke the extension's field data key. If it is still in your toolbar, it is reporting from an old instrument. The Lighthouse extension, from Google, is still listed, though the same audit runs inside DevTools without installing anything. For what to do with the numbers, see our Core Web Vitals service.
What an SEO extension can read, and who it might tell
An SEO extension has to read pages to do its job. Many ask for that on every site you visit, which Chrome's help center describes as permission to "read and change all your data on websites you visit". That covers your email, your payroll provider and your clients' admin panels as much as the competitor page you meant to inspect.
The disclosure is the developer's word
Chrome's developer documentation shows the privacy practices on a listing are filled in by the developer, who selects the data types collected and certifies them. Google reviews extensions, but the panel is a declaration, not an audit.
Some say plainly what they take
Keywords Everywhere lists personally identifiable information and location. Keyword Surfer lists location, user activity and website content. Tag Assistant lists personally identifiable information and user activity. That may be ordinary for the job. Ask why before you accept it.
Owners change
Detailed now belongs to Ahrefs. SEO Minion moved behind a Keywords Everywhere plan. Check My Links is listed by SelectorsHub. An extension's update reaches you automatically, whoever owns it by then.
Badges mean code quality, not privacy
Google's security blog says Featured badges go to extensions that follow the Chrome team's technical best practices. It also reported that in 2024, less than 1% of Chrome Web Store installs included malware. Small, but not zero.
Chrome itself now prunes the oldest code. Its Manifest V2 timeline records that every remaining Manifest V2 extension was removed from the Chrome Web Store on August 31, 2026. Google's Staying Safe with Chrome Extensions post adds that the extensions page warns about installed extensions suspected of malware, breaking store policy, unpublished, or missing privacy practices.
A ten-minute check before you click Add to Chrome
- 1
Read the Offered by line
Match the developer to the company you think you are installing from, not just the name and the icon.
- 2
Open the privacy practices panel
See which data types the developer discloses and whether a privacy policy is linked. If an on-page checker discloses web history or user activity, ask what it needs them for.
- 3
Check the last updated date
Years without an update is not proof of danger, but it is a reason to prefer a maintained alternative.
- 4
Read the newest reviews, not the average
Google's security team notes reviews change over time. A sudden run of complaints after an update is the warning a star average hides.
- 5
Limit site access
In Chrome's extension details, set site access to When you select the extension, or On specific sites, so it reads only the pages you are inspecting. Chrome's site access help shows where.
- 6
Keep SEO work in its own Chrome profile
Our practice: install SEO extensions in a separate profile that is not signed in to banking, payroll or client admin accounts. Remove anything unused for three months.
Built into Chrome already: the add-ons you can skip
Before you install anything, look at what Chrome ships. Type view-source: before any address to see the HTML the server sent, before scripts ran. Open DevTools and the Network tab, tick Preserve log, and every redirect hop appears with its status code. The Lighthouse panel runs the same audit as the extension. The Performance panel's live metrics replaced the Web Vitals extension.
DevTools' Network conditions panel lets you change the user agent string, which several extensions sell as a feature. A browser wearing a Googlebot user agent is still your browser, though. To see what Google saw, use URL Inspection in Search Console, which our Search Console guide walks through.
The safest SEO extension is the one Chrome already shipped with.
The free web tools fill most of the remaining gaps: the Rich Results Test, PageSpeed Insights and Search Console itself. Our free SEO tools guide lists them with their limits.
When the toolbar turns into a to-do list
Extensions are diagnostic. They show one page at a time, and they are very good at producing a list of things that look wrong. They do not tell you which of those things costs you customers, and they do not fix any of them. A site with a broken canonical on every product template needs a developer, not another icon.
For a whole-site view without installing anything, the free website audit checks speed signals, search basics, mobile, security and content and emails a PDF of fixes, and the website health check runs 25 checks on one URL in about ten seconds. When you would rather hand the list to someone, DataCram's SEO programs run month to month on a defined scope, from $625 a month, and the SEO pricing page shows where most local businesses land.
Questions owners ask about SEO tools
For most people, an on-page inspector plus a redirect checker. Detailed SEO Extension, now owned by Ahrefs, and META SEO inspector both show titles, descriptions, canonicals, robots tags, headings and schema for free. Ayima's Redirect Path flags status codes and redirect chains as pages load. All three disclose no data collection on their Chrome Web Store listings as of October 2026.
Most reputable ones are, but each deserves a check. Many can read every site you visit. The privacy practices on a listing are declared by the developer, and extensions change owners. Read the Offered by line, the data disclosures and the newest reviews, limit site access to when you click the extension, and keep SEO tools in a separate Chrome profile.
Yes, as of October 2026. Detailed announced in September 2025 that Ahrefs had acquired it, and said the plan is for the extension and all current features to remain free. Its Chrome Web Store listing now names AHREFS PTE. LTD. as the developer, shows 600,000 users and was last updated June 2, 2026.
Google ended support for it on January 13, 2025. With Chrome 132, its features moved into the live metrics view of the Performance panel in Chrome DevTools, and Google said it would revoke the extension's field data key. Measure Core Web Vitals in DevTools, PageSpeed Insights or Search Console's Core Web Vitals report instead.
Only if you already use Moz or Ahrefs. Both extensions are free to install, but MozBar needs a free Moz account for Domain Authority and Page Authority and Moz Pro for Spam Score, and Ahrefs metrics in its toolbar need a paid subscription. Those scores are vendor estimates, not Google measurements. Our Ahrefs vs Semrush comparison covers the suites.
No. As of October 2026, its Chrome Web Store listing says it is available only to Keywords Everywhere Silver plan customers or higher, and Keywords Everywhere's pricing page lists Silver at $168 a year. For hreflang checks without a plan, Detailed SEO Extension shows hreflang details for free; our international SEO guide covers the tags themselves.
Keep reading
- Auditing the auditorsSEO Audit Tools: Crawlers, Browser Extensions and Cloud Auditors, and the Findings None of Them Can JudgeSEO audit tools compared: Screaming Frog, Sitebulb, SEOquake, Lighthouse and cloud crawlers, with October 2026 prices and what no audit tool can judge.
- Free SEO toolsFree SEO Tools: The No-Cost Stack, and Exactly Where Each Free Tier StopsThe best free SEO tools from Google, Bing and the free tiers of paid suites, with each one's real limits as of October 2026 and a one-hour monthly routine.
- Forwarding addresses301 Redirects and SEO: Which Redirect to Use, How to Set It Up, and How Not to Lose Rankings301 vs 302 vs 307 and 308, meta refresh and JavaScript redirects per Google, with setup for .htaccess, Nginx, WordPress, Shopify, Squarespace and Next.js.
- Measuring positionRank Trackers: Why Your Google Position Changes Across Town, and the Tools That Measure ItWhy Google rankings differ by location and device, how grid trackers map the map pack, and which rank tracking tools fit a local business, priced for 2026.
- Google's free keyword toolGoogle Keyword Planner: How to Get In Without Running Ads, and How to Read What It ShowsHow to open Google Keyword Planner without paying for ads, what its volumes, bid ranges and forecasts really mean, and how to use it for SEO as well.
- Advertising, pricedHow to Advertise Your Business: Nine Local Channels, What Each Costs, and How to Test Them CheaplyHow to advertise a small business: Google Ads, Local Services Ads, Meta, Nextdoor, YouTube, radio, print, mail and sponsorships, with sourced costs and tests.
- Everything in SEO ToolsSee the section
Turn your toolbar findings into fixes
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