Our sister studio · A DataCram build
A web studio that looks like 1998 and sells like this year.
SA Web Development is our San Antonio sister studio. In a market where every agency site is the same gray gradient and the same stock handshake, we built one nobody forgets: the whole site runs as a late-’90s Windows desktop, and every piece of the joke does a job.
The home page: a welcome window, the plan wizard and the quote pop-up
Memorable is a feature. So is getting to the phone number.
Web design agencies have a sameness problem. Visit five and you will see one hero, one promise about solutions and one photo of people pointing at a laptop. A prospect who compares five of them remembers none of them.
So the brief for SA Web Development was simple: be the one they remember, then be the one that gets them to call. The Windows desktop handles the first job. The second is handled by everything underneath it: a free plan offered on every screen, a phone number in the header and the taskbar, pages that load before the visitor blinks, and a wizard that asks what to fix first instead of asking for an email.
Every piece of the old desktop has a job
A program window
Every page. Each opens as its own window with a name, CALC.EXE for the cost calculator, Store Demo.exe for the shop.
Folders
The service catalog. Websites, Software, Mobile Apps, SEO, Paid Ads, Social Media and Growth & Tools, eight or nine items each.
A setup wizard
The lead form. Three steps, starting with what to fix first, tuned to each town and trade.
An inbox
The Growth Lab guides, listed like unread mail with a read time.
Network Neighborhood
The service-area pages: San Antonio, the Hill Country towns and cities nationwide.
The taskbar
Start, Call and Free Quote, pinned to the bottom of every screen, on phones too, with a live clock.
A scrolling ticker
The promises: replies within four business hours, reports in plain English, built in San Antonio.
A pop-up window
A small Free Quote window that offers a plan in thirty seconds, with its reply time in the title bar.
Design style
Retro on the surface, built to modern rules underneath.
The wallpaper every 1998 office computer shipped with, used as the page background.
Beveled window frames, buttons and the taskbar, with hard light and shadow edges.
Navy-to-blue title bars and navy display type, set in Chakra Petch.
The one warm color on the screen, reserved for Free Plan, Free Quote and Next.
Terminal-style kickers above each headline, like a monitor from the era.
Menus, status bars and fine print in the system font of the time.
C:\SAWEBDEV breadcrumbs and File, Edit, View, Help on every window.
Responsive layouts, readable body type and accessible contrast, so the joke never costs a lead.
Around the desktop
Services rendered
Everything we did, from the wallpaper to the wizard.
- 229 pages
- 75 service pages
- 66 location pages
- 20 industries
- 8 free tools
- 25 guides
Brand and design
- A complete retro Windows design system: windows, title bars, folders, wizard, taskbar, pop-up and ticker
- Desktop and mobile layouts, with the taskbar turned into a sticky call and quote bar on phones
- Icon set and page templates for services, towns, industries, tools and guides
Content and copywriting
- 229 pages written for San Antonio owners: home, about, process, technology, contact and start-a-project
- 75 service pages across websites, software, mobile apps, SEO, paid ads, social media and growth
- 20 industry pages, from HVAC, plumbing and roofing to legal, medical and B2B
- 25 Growth Lab guides on maps, reviews, redesigns, ad budgets and more
Development
- Next.js build with pages prepared ahead of time and served from a global network on Vercel
- Athena CMS for content, with no plugin marketplace and no public login on the live site
- Strict type checking, security headers and bot protection on every form
- Accessibility designed and tested against WCAG 2.2 AA
Search and local SEO
- 66 location pages: San Antonio neighborhoods, Hill Country towns and major US cities
- Structured data for the organization, the website, the services, the process and the FAQs
- XML sitemap and HTML sitemap, clean robots rules, fast pages Google can read
- AI search optimization, Google Maps rankings and on-page SEO offered as services
Lead generation
- A three-step free-plan wizard on the home page and every town and industry page
- A Free Quote pop-up and a pinned Free Quote button on every screen
- Click-to-call (210) 346-0848 in the header and the taskbar
Free tools and demos
- Eight browser tools: website grader, local SEO checker, website cost calculator, PPC budget and ROAS calculators, SEO title preview, mobile app cost estimator, redesign calculator
- A working e-commerce demo in a Netscape-style window: color swatches, paid add-ons, weight-based shipping, promo codes and four payment options in test mode
Want a site nobody forgets?
Retro desktop or not, the brief is the same: a site people remember and a short path to the phone. Get a free mockup of your home page, or tell us what you are building.