PPC management · Selma, TX · San Antonio metro
PPC management in Selma, with the landing page that makes it pay
An ad in Selma costs money the moment someone clicks it. What happens next decides whether you bought a customer or a sightseer, and that is the landing page's job, not the ad's. We run the campaign and build the page it lands on, so the click has somewhere to go.
Ad budgets from $1,000 a month · first landing page included · your account, your data
Special offer
The Selma Launch Kit
Start a PPC program and your first custom landing page is built and included, with call and form tracking live before a dollar is spent.
- A custom landing page for your best offer in Selma: one goal, the phone number on top, fast on a phone
- Conversion tracking for calls and forms, so the budget follows what produces customers
- A campaign built on buying searches, with a negative keyword list that keeps out the tire kickers
- A free audit of any account you already run, with the waste marked line by line
For businesses in Selma and the surrounding area. Minimum ad budget of $1,000 a month, billed by Google to your own account. Management is quoted after the free audit; month to month, no long contract.
PPC management in Selma, specifically
San Antonio clicks are cheaper than Austin's and Dallas's for most trades, which makes it a forgiving market to learn in and an easy one to waste money in. Bidding on the whole metro when you serve the north side is the classic leak; the campaign should draw the same lines your trucks do.
In Selma, the businesses we build for are mostly auto sales and service, restaurants and retail, hotels and event space and industrial and distribution services. Each of those has customers who search before they call, and each is losing some of them to whoever answers the search better. An ad on the searches that mean business, landing on a page built to turn that click into a call, is how you stop losing them while paying for the privilege.
Nearby, the same program runs in Live Oak, Universal City, Schertz, Garden Ridge and more, and the Selma area page covers everything we do there.
The Selma auction
Who is searching in Selma, and what they type
For a small city, Selma does a lot of business. Auto dealerships, hotels, restaurants and big-box retail line IH-35, Retama Park draws crowds for racing and events, and distribution and light industry fill land along the interstate. Residents are only part of the customer base; many customers are drivers, shoppers and workers passing through.
Searches here revolve around the interchange: a hotel near the Forum, food off IH-35, a dealer on the way home. Many searchers do not know they are in Selma and would never type it. A Selma business wins by matching landmarks and roads, not city limits.
What your customer does
From a Selma search to a booked job
Every step is a place the site wins the job or loses it. The build is designed around the steps, not around the look.
- 1
Someone in Selma searches with money in mind.
A service and a place, or a problem and the word near me. These searches are the only ones worth paying for, and the campaign is built around them.
- 2
Your ad shows, and it is specific.
The headline repeats what they searched, names the town and gives a reason to choose you. A vague ad pays for clicks that were never going to buy.
- 3
They land on a page made for that ad.
Not the home page. A page that says the same thing the ad said, with the phone number on top and one thing to do. This is where most ad budgets leak.
- 4
They call or fill the form.
Two or three fields, not nine. A button that calls on a phone. Proof close to the ask: reviews, licenses, real photos.
- 5
The call is tracked back to the search.
So next month's budget goes to the searches that produced customers, and the ones that only produced clicks get cut.
What a PPC program in Selma has to have
- A landing page for each offer, not the home page: the ad's promise repeated, one goal, nothing that wanders off.
- Message match: the headline on the page says what the ad said, so the visitor knows in a second they are in the right place.
- Speed on a phone: most paid clicks are mobile, and a page that takes four seconds to load pays for visitors who never see it.
- A call button and a short form: tap to call above the fold, two or three fields, and a promise of when you will answer.
- Conversion tracking on calls and forms, so the bidding learns which searches bring customers.
- A negative keyword list that keeps out jobs, DIY, cheap and free searches, built before launch and grown every week.
- Location targeting drawn around Selma and the towns you actually serve, not a radius that includes places you will not drive to.
- Your account, your data: the Google Ads account in your name, billed to your card, so you keep the history if you ever leave.
What is included
Your first landing page, included
Built for the offer and the town, fast on a phone, with tracking on the call button and the form.
Campaigns on buying searches
Keywords chosen for intent, organized so each ad group points to the right page.
Negatives that stop the waste
A list built before launch and grown weekly from the real search terms report.
Call and form tracking
Every call and form traced to the campaign, keyword and ad that produced it.
Weekly tuning
Bids, budgets, ads and landing page tests adjusted against what produced customers.
One monthly report
Spend, calls, forms and cost per lead, side by side, in plain words.
Built by us, running today
Work you can click on
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See the full portfolio, including eight complete demo sites. A different three every visit.
What it costs
What it costs, and a monthly number
PPC has two costs, and we keep them separate, which is rarer than it should be: plenty of agencies blend the two into one invoice so nobody can tell which half is eating the budget. The ad budget goes to Google, billed to your own account; the minimum we take on is $1,000 a month, because below that the data comes in too slowly to tune a campaign in a market like Selma. The management is our work: the build, the landing page, the tracking and the weekly tuning. It is quoted after a free audit, set by how many campaigns, locations and offers you run. Month to month, no long contract.
Your first landing page is included with the program. More landing pages, or a site rebuilt so every page converts like the landing page does, are quoted as a fixed price and qualify for 0% financing with 25% down; the worked example beside this shows a typical build.
A worked example at 0%
$9,000
- 25% down at signing
- $2,250
- Or 12 monthly payments of
- $563
- Interest
- $0
Financed projects are hosted on the DataCram platform for the length of the plan. Try your own number.
What happens after you claim it
Claim the offer
Two minutes on the form, or a call. Tell us the business, the town and what you have now.
A person looks first
We check your current site, your Google profile and what a customer in your town sees when they search. Then you get a fixed number.
The work, with dates
A site launches in four to eight weeks; local marketing and SEO start in week one and report monthly.
The offer kicks in at launch
The included extras go live with the work. From then on one report shows the calls and forms it produced.
Get the Selma Launch Kit
Tell us what you sell and where. A person looks at the searches, your current ads if you run any, and the page they land on, then calls back with the plan.
Which of these sounds like you? (pick any)
Questions, answered
Before you ask
Because a campaign learns from its clicks, and below about $1,000 a month most Selma campaigns gather too few to tell a good keyword from a bad one before the month is over. You would be paying tuition with no graduation date. The budget is paid to Google from your own account; it never passes through us.
The management fee is quoted after a free audit and depends on how many campaigns, locations and offers you run. It is separate from the ad budget, which goes to Google. Month to month, no long contract, and your first landing page is included. For the slower, cheaper channel beside it, see SEO in Selma.
Because your home page is built for everyone, and an ad click is someone who asked for one specific thing. Sending that person to the home page is like paying a cab to drop a customer in your parking lot and hoping they find the door. A landing page repeats the ad's promise, puts the phone number on top and asks for one action; conversion rate optimization is the discipline behind it, and a site rebuilt to convert carries it to every page.
Yes. The account is in your name and billed to your card. We work inside it with access you grant, and if you ever leave, the account, the history and the data stay with you.
Ads can show the day the campaign goes live, which is the fastest lead source there is. The first weeks are for learning which searches and pages produce customers; with conversion tracking feeding the bidding, the account gets cheaper per lead as it learns.
If your trade has a Local Services Ads category, run both: they show above the regular ads and charge per lead. Search ads reach the searches and the trades those ads do not cover, and they send people to a page you control. Local marketing in Selma covers the map pack and Local Services Ads; we set up whichever fits your business.
Usually, and it is often the fastest win. The free audit reads your search terms report, your negatives, your tracking and the pages your ads land on, and marks the waste line by line. Most inherited accounts are paying for searches nobody would choose on purpose. See how we run campaigns on PPC advertising.
Start now. Pay monthly. Add nothing for interest.
Put 25% down at signing and spread the rest in equal monthly payments. The total you pay is the price on the proposal.
- Up to 12 months on any project
- 24 months from $15,000
- 36 months from $20,000
Financed projects are hosted on the DataCram platform for the length of the plan.